David Smith

David Smith combines extensive business experience at Executive level with a passion for Coaching.

David worked for 24 years with Royal & Sun Alliance (RSA) in the UK Commercial General Insurance sector. He particularly valued the contact and insight this gave him into a wide range of organisations, industry sectors and leaders. His last role was Director of the UK Construction, Power and Engineering business, providing specialist insurance and risk management solutions for these sectors as well as delivering statutory engineering inspection & consultancy services through a field force of 500 engineer surveyors.

Working at Divisional Executive level for 10 years (as well as holding Board positions on various subsidiary companies and trade bodies), David successfully led large business units (£200+m t/o) with full profit and loss accountability through both “fix” and “growth” strategies. With strengths in strategic thinking, leadership and change management, David’s particular focus was on developing people (individuals and teams) and delivering results in the business. He remains a Trustee Director of the Royal Insurance Group Pension Scheme where he chairs the Investment Committee.

Heavily involved in people development throughout his working life, David made Coaching the main focus of his career in 2009 and has successfully worked with Executives and Managers in large Corporate, SME and public sector environments on a diverse range of assignments e.g. strategy, leadership, change, career management, emotional intelligence and personal development.

David has a Post Graduate Certificate in Business and Executive Coaching, a Post Graduate Diploma in Coaching Psychology, is a member of the EMCC. He uses his experience to create an environment which mixes support and challenge to assist the client in raising deep awareness (of internal and external drivers) and generating meaningful choices for action.

He is a keen (and developing) golfer, an Evertonian and a rugby union fan. He has a BA Joint Hons degree in French and Spanish which he likes to use on trips overseas.

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